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Coastal Training Technologies® announces the release of People-Based Safety™ – “The Next Evolution in
Safety” that goes beyond behavior-based safety and inspires workers to actively care about everyone’s
safety.
Patsy Harris
Coastal Training Technologies Corp.
PHONE: 757-431-4386
FAX: 757-431-1269
EMAIL: patsyh@coastal.com
http://www.coastal.com
COASTAL TRAINING TECHNOLOGIES AND DR. SCOTT GELLER
PIONEER NEW APPROACH TO SAFETY
Virginia Beach, Va., June 12, 2005, 2005 --
Coastal Training Technologies® announces the release of People-Based Safety™ – “The Next Evolution in Safety”
that goes beyond behavior-based safety and inspires workers to actively care about everyone’s safety.
People-Based Safety™ is research-based and focuses on four key skill areas – Acting, Coaching, Thinking and
Seeing (ACTS) – that are all critical to empowering employees to become accountable for their own safety. With
Acting, employees learn how to pinpoint critical actions to prevent injury, how to understand the reasons
behind their actions, and how to actively care about the actions they perform. Coaching includes observing
co-workers’ behavior to identify risks, analyzing their behavior to see why it’s occurring, and communicating
effectively to warn others of risk.
Thinking involves observing and monitoring inner dialogue, developing a safety mindset that promotes safe
behavior, preparing a mental checklist of critical safe actions, and using mental imagery to promote safe
actions. And with Seeing, employees learn how to recognize workplace traps that can blind them to hazards,
how to scan and focus for a wide angle view of the environment that makes them aware of danger; and how to
identify hazards through a series of risk factors.
When implemented throughout an organization, People-Based Safety™ employees will develop the critical skills
of acting, coaching, thinking and seeing their way to safety – resulting in fewer lost-time accidents, reduced
workers’ comp payouts, and a positive impact on your bottom line.
Coastal Training Technologies and E. Scott Geller PhD – an alumni distinguished professor of psychology at
Virginia Tech –developed the proprietary, easy-to-implement People-Based Safety™ system. According to Geller,
“People-Based Safety™ includes the best of behavior-based safety and takes it one step further to incorporate
the human approach to safety. People-Based Safety™ measures perceptions and teaches empowerment. It's about
culture enrichment and actively caring about one's safety - and the safety of others. Behavior-based safety
is good, but People-Based Safety is great!"
Phil Price, Coastal's President, adds that this innovative new system "reorients the way employees think and
feel about safety and develops a culture of safety and caring. Coastal is proud to work with Dr. Geller to
offer this revolutionary training system that is based on years of behavioral research."
Coastal Training Technologies® is a global leader in flexible learning – providing innovative employee
training DVDs, videos, handbooks, CD-ROMs and web-based courses that help improve the safety and quality
of life for workers around the world. For more information about Coastal, call 800-767-7703, fax 757-498-3657,
email: sales@coastal.com, or visit www.coastal.com
For more information, on People-Based Safety™ call 888-201-1150, email: pbs@coastal.com, or visit www.people-based-safety.com
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